UPS Trademark Guidelines

Print Guidelines

Many elements make up the UPS brand, including our trademarked names. The following guidelines outline how to properly represent UPS service names and protect our brand.

Name usage

  • Many of our trademarked names include the prefix "UPS." This prefix is part of the trademarked name and should always be included.
  • Include the correct notice symbol, "®", "SM", or "TM" in the first or most prominent mention of the name. Use superscript whenever possible.
  • Abbreviations should not be used when referencing service names.
  • Names should only appear in text format.

Preferred and recommended usage

Customers are encouraged to reference UPS shipping services in print and online retail information by their trademarked names, rather than by generic names.

Example:

UPS Next Day Air® Early A.M.®

Acceptable generic expression

Customers who choose to substitute generic expressions for service names may do so without using the prefix "UPS." The UPS name, however, may appear in the description of the service.

Example:

Earliest Delivery - UPS will deliver to your doorstep first thing tomorrow morning.

Unacceptable expressions of UPS service names

  • UPS Earliest Delivery
  • Earliest Delivery Plus
  • Standard Shipping Service

Commonly used UPS service names

Trademarks and service marks, along with their appropriate notice symbols are updated quarterly. Please refer to ups.com for the most complete, up-to-date listing. For service names outside the United States, contact brand@ups.com.

For shipments within the United States:

  • UPS Express Critical®
  • UPS Next Day Air® Early A.M.®
  • UPS Next Day Air®
  • UPS Next Day Air Saver®
  • UPS 2nd Day Air A.M.®
  • UPS 2nd Day Air®
  • UPS 3 Day Select®
  • UPS Ground

For shipments from the United States to other countries:

  • UPS Express Critical®
  • UPS Worldwide Express Plus®
  • UPS Worldwide Express®
  • UPS Worldwide Saver®
  • UPS Worldwide Expedited®
  • UPS Standard
  • UPS Worldwide Express NA1®
  • UPS 3 Day Select® from Canada